Last month in our October issue, we reviewed three research studies confirming the value of integrated communications. These "touch points" from our news organization consist of DDN
in print with a monthly BPA audited circulation of 30,000; DDN Online
, our twice-a-month, subscription-based e-newsletter reaching 60,400 subscribers worldwide; the DDN
Web site, a fully integrated online news vehicle, and new this spring, DDN
e-New Product Showcase, delivered quarterly to more than 60,000 opt-in recipients.
We offer these multi-vehicle integrated sources to deliver news to our readers, since we know that in today's media and workplace environments, people like to get their information from a variety of different sources. The same is true for our advertisers, who recognize the importance of an integrated marketing program across these different touch points.
Just as our editorial staff delivers the news to our readers, our sales staff delivers integrated marketing opportunities to the advertising community. DDN
is very fortunate that in our fourth year, we have a veteran sales team, all of whom have deep and significant experience in life science publishing, to help our advertisers design their own customized integrated marketing programs:
Sarah Paxton is our representative in the northeast, working out of her North Chatham, Mass., office. Sarah comes to DDN from Advantage Business Media, where she represented the print and online advertising for Bioscience Technology, Drug Discovery & Development and Laboratory Equipment.
- Jeff Dembski and Steven Loerch represent DDN in the Midwest and Mid-Atlantic. Jeff and Steve, principals in the Didlier and Broderick advertising rep firm, in Northbrook, Ill., each bring more than two decades of industry experience, representing the Nature Publishing Group as well as Biotechniques.
- Lin Romeo represents DDN in the western states and has been associated with life science publishing since the early 1980s. Lin has represented American Biotechnology Laboratory, International Biotechnology Laboratory, as well as American and International Laboratory and Biotechniques. Lin works out of her La Quinta, Calif. office.
- Our North American sales representatives are familiar names in the life science industry. The same is true of Lutz Krampitz, our representative in Germany, Switzerland, Austria and Benelux countries, and Vince Maynard in the United Kingdom and Scandinavia.
It is a tremendous tribute to DDN
and the strength of our brand when such successful sales people with long-standing ties to the industry come to join our staff. These industry veterans all know the value of strong integrated marketing, and are busy this fall presenting programs to our 2009 advertisers to help them effectively reach the executives, lab managers and researchers who turn to DDN
for industry news. DDN